[Free read ebook] Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation






#2296227 in eBooks 2011-09-19 2011-09-19File Name: B005OKPH2C

'Beyond the Familiar lives up to its promise, rewards readers' trust and re-inforces Simply Better's straightforward lessons' (FT, March 2011). '...very much a practical guide...sets out methods of achieving the Holy Grail of consistent growth.' (Business Life, May 2011). ' Beyond the Familiar isStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using...


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You can specify the type of files you want, for your device.Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation   |  Patrick Barwise, Sean Meehan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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