(Download pdf) Marketing in Small Businesses: Volume 10 (Routledge Library Editions: Small Business)
☆ Brian Kenny, Karen Dyson ☆
#3744453 in eBooks 2016-07-22 2016-07-22File Name: B01IW0HEZS
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The... [PDF.dv56] Marketing in Small Businesses: Volume 10 (Routledge Library Editions: Small Business) Rating: 3.67 (674 Votes)
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