[Online library] The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)






#1747781 in eBooks 2010-06-01 2010-06-01File Name: B004RUH5XE

1 of 1 people found the following review helpful. Adviser to pursue loyaltyBy Pedro LopezA basic book on loyalty principles that seems an extract of good comments and options to the endless loyalty cycle. If you are not an expert on the topic, this is a good book; if you are looking for something technical, this is not the book you need.0 of 0 people found the following review helpful. A good overview to loyalty but lacking hard dataBy Larry Marvin Wall'The power of loyalty" provides a good intAbout the AuthorAuthor Profile Roger L. Brooks is a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He has worked with esteemed companies such as GE Capital, Sam's Club, Chase Universal MasterCardLoyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan pl...


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You can specify the type of files you want, for your device.The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)   |  Roger Brooks. I really enjoyed this book and have already told so many people about it!

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