[Read and download] Tough Calls: ATT and the Hard Lessons Learned from the Telecom Wars
✿ Dick Martin ✿
#2073791 in eBooks 2004-11-26 2004-11-26File Name: B00VXXT3BA
14 of 15 people found the following review helpful. Close to WorthlessBy Alberto DominguezThe back cover says that this book is "an up-front seat for the roller coaster ride" and a "look at how a great company tumbled" that will give us a "tour of ATT's wild ride" and "chart the dissolution of an American icon." Not one of those comments is even remotely warranted.I was expecting to find interesting insider discussions of important questions like:* Did ATT make any mistakes during the "trivestFrom Publishers WeeklyFormer ATT PR head Martin records his take on Ma Bell's descent from blue chip royalty, offering an insider's view of the corporation's struggle to reorient itself to a world in which its longtime cash cowmdash;long-distance servicemdash;was becoming a profitless commodity. CEFor better and for worse, few companies have been so prominently and constantly in the public eye as ATT. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year ATT veteran with both a birdrsquo;s-eye view of and a crucial role in the compa... [PDF.nr38] Tough Calls: ATT and the Hard Lessons Learned from the Telecom Wars Rating: 3.56 (495 Votes)
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You easily download any file type for your device.Tough Calls: ATT and the Hard Lessons Learned from the Telecom Wars | Dick Martin.Not only was the story interesting, engaging and relatable, it also teaches lessons.
