[Download ebook] What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
✿ Robert McMath ✿
#1973019 in eBooks 2011-04-27 2011-04-27File Name: B004QWZJHC
1 of 1 people found the following review helpful. A great read for anyone interested in MarketingBy Cheryl KulasIt will really bring back memories of the most outrageous, goofy, and seemingly good products that flopped for reasons you will only now know. Its a bit tangential and choppy, but because of this, its very easy to pick up and read for short periods until finished. When you are finished you will understand how Marketing is an ART and not a SCIENCE.6 of 6 people found the following re.com What Were They Thinking?, by 30-year marketing industry veteran Robert McMath and journalist Thom Forbes, clearly spells out its cautionary contents in its subtitle: Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idiocies. The insightful suggestions for avoiding tThose ignorant of the mistakes of the past are bound to lose a lot of money.nbsp;nbsp;That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.nbsp;nbsp;There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.nbsp;nbsp;Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.In What Were They Thinking?,... [PDF.lv75] What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped Rating: 4.88 (572 Votes)
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You can specify the type of files you want, for your gadget.What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped | Robert McMath. I was recommended this book by a dear friend of mine.
