[Free download] Customer Relationship Management (German Edition)






#3823576 in eBooks 2011-05-14 2011-05-14File Name: B007SLUEYQ

Essay aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Ekonomickaacute; univerzita v Bratislave, Sprache: Deutsch, Abstract: KurzfassungCustomer Relationship Management beschrauml;nkt sich hauml;ufig auf integrierte Softwaresystemlouml;sungen, deren Hauptaugenmerk dem verarbeiten und verwalten von Kundendaten gilt. Die hohe Anzahl gescheiterter CRM-Projekte haben vor diesem Hintergrund jedoch verdeutlicht, dass sich die Herausforder...


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