(Download pdf ebook) Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
• Bernd Schmitt, Glenn Van Zutphen •
#1321399 in eBooks 2012-04-24 2012-04-24File Name: B007CJ8DH4
0 of 0 people found the following review helpful. good readBy e14I enjoyed reading Bernd's Happy Customers Everywhere. You will find many good examples of how customers and business's benefit by adapting his approach.1 of 1 people found the following review helpful. Highly recommended for business managers and marketersBy The Marketing Guy Who Drives Sales -rDespite the title that makes this book seem like it might be a fluffy piece of pop psychology, Bernd Schmitt has written a wonderfully ildquo;An established expert on customer experience and global marketing strategy, Schmitt is also a prolific author, and in Happy Customers Everywhere he offers insights on customer satisfaction in the context of the growing field of positive psychology.rdquo; ―Choiceldquo;Explores the psychologEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a cas... [PDF.zv17] Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Rating: 4.76 (565 Votes)
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