[Read and download] Meta-Luxury: Brands and the Culture of Excellence






#539414 in eBooks 2012-04-26 2012-04-26File Name: B007ZQBI2G

0 of 0 people found the following review helpful. Luxury without pertinaciousnessBy Aldo FloresEasy to read and quite illustrative. A real good read. The author know what he is talking about. Must for people in the luxury business.0 of 1 people found the following review helpful. Five StarsBy PauloVery interesring new aproach abou the Luxury sector6 of 7 people found the following review helpful. At last, a Luxury Brand book with real depth and insight on true authentic 'haute' luxuryBy jodokOf"'Meta-luxury: Brands and the Culture of Excellence' is a must-read for all luxury industry professionals. So inspiring and a much needed conversation. Great guidance for luxury brands and an opportunity to reassess and renew. A must-read for the Luxury Industry! Meta-luxury = 'beyond luxury'. BeyMeta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.


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