(Mobile library) Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
✿ Philip Kotler ✿
#814409 in eBooks 2002-01-15 2002-01-15File Name: B003DYGNT2
1 of 1 people found the following review helpful. Could use a new editionBy MariusWhile the book is a decent summary of place marketing fundamentals and principles, I believe it could use another edition/review. The Kindle edition has a lot of typos and is poorly formatted. It is missing all pictures, the tables are not aligned, and inserts are not clearly separated from the main body.From a content perspective, the book is very American-centric, and could use an Asian or European perspective (Stan Rapp Coauthor, Great Marketing Turnaround Every forward-looking Mayor, Governor and civic leader in America must read this book.About the AuthorPhilip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at Northwestern University.Excerpt. copy; Reprinted by permToday's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding... [PDF.vy33] Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations Rating: 4.70 (439 Votes)
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You easily download any file type for your gadget.Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations | Philip Kotler. I really enjoyed this book and have already told so many people about it!
