[DOWNLOAD] The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger))






#2053042 in eBooks 2008-11-30 2008-11-30File Name: B0027FEJNU

About the AuthorRobert F. Everett, PhD, teaches marketing at Kutztown University in Pennsylvania. He has also taught at Johns Hopkins University and the University of Maryland, College Park. Besides working as an independent business consultant, Dr. Everett has been Regional Director for the AmericMarketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and servic...


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You easily download any file type for your device.The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger))   |  Robert F. Everett.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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Audience: Marketing in the Age of Subscribers, Fans and Followers

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