[Mobile library] Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works
♛ Dick Martin ♛
#503774 in eBooks 2009-05-15 2009-05-15File Name: B00272MASE
0 of 0 people found the following review helpful. Dick Martin's Secrets of the Marketing MastersBy Dennis CarignanDick has done a great job of showing how marketing is not something from the front office but is actually a reflectrion of the life of the firm.His tactic of looking from both inside the firm and from the perspective of the customer is very helpful for long range planning and it is a tactic that many firms miss.I was amazed at how the skillsets needed by good marketeers are the same"Secrets of the Marketing Masters best serves executives and advertising departments looking to move their message into the new marketing realm, rolling out a successful campaign while avoifing some of the pitfalls of the wired world." --Houston Business Journal From the Inside Flap ItAll the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like PG, Unilever, GE, ... [PDF.yf51] Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works Rating: 4.75 (554 Votes)
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You easily download any file type for your gadget.Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works | Dick Martin. I was recommended this book by a dear friend of mine.
