(Online library) Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World






#2458672 in eBooks 2009-03-25 2009-03-25File Name: B00245A4I2

0 of 0 people found the following review helpful. Must-read books for salespeople at all levelsBy Trong TangI just finished reading two books of Jill Griffin, Customer Loyalty and Taming. Those excellent books gave me the whole picture of the seven key stages of growing a loyal customer, how to be and stay different in the age of "Search-and-Switch". It's must-read books for salespeople at all levels.Besides, I have my own formula and recommendation after reading invaluable books (in order) froFrom the Inside FlapTaming the Search-and-Switch Customer Customer loyalty strategies have turned a whole new page. Have you? Today's customers typically begin their selection process by using Internet search engines, which provide an endless array of choices, as well as the ability to compare everPraise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable assetmdash;your loyal customersmdash;have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining...


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