[Mobile book] The Mind of the Customer: How the World's Leading Sales Forces Accelerate Their Customers' Success (Marketing/Sales/Adv Promo)
❀ Richard Hodge, Lou Schachter ❀
#1455527 in eBooks 2006-02-24 2006-02-24File Name: B000T81T7Q
2 of 2 people found the following review helpful. Covers critical concepts very wellBy CustomerMarketing, to be done right, is among the most challenging and difficult functions in any enterprise, and particularly in the highly fluid customer environments of today. When done right, it also yield enormous benefit (i.e., profits) to the enterprise.This book covers very well the three fundamental concepts that lie at the heart of effective and successful marketing - identifying and packaging valFrom the Back CoverBe passionate about the customerrsquo;s business results. Know their competitors, problems, issues, and needs. Foresee future needs. Keep commitments. Follow up ruthlessly. Be a facilitator of change. These are the rules by which world-class salespeople operate. No longer isReinvent the Sales Process in Your Own Organizationldquo;Todayrsquo;s sales professionals have to find a way to contribute to their customersrsquo; ability to satisfy their own customers and achieve their critical business goals.rdquo; --Dale Hayes, Vice President of Sales, UPS ldquo;The old world of buying them a scotch and having a great dinner is not enough.... The speed of change, the availability of information to your customers, and aggressive global competition has produced a new playin... [PDF.pt88] The Mind of the Customer: How the World's Leading Sales Forces Accelerate Their Customers' Success (Marketing/Sales/Adv Promo) Rating: 3.90 (498 Votes)
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You can specify the type of files you want, for your device.The Mind of the Customer: How the World's Leading Sales Forces Accelerate Their Customers' Success (Marketing/Sales/Adv Promo) | Richard Hodge, Lou Schachter. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
