[Library ebook] The New Positioning: The Latest on the World's #1 Business Strategy
✿ Jack Trout ✿
#1483522 in eBooks 1997-05-22 1997-05-22File Name: B000QCTOKE
1 of 1 people found the following review helpful. Another Fun Read from Jack TroutBy Luis MaimoniJack Trout's books are always an entertaining, easy read, and The New Positioning is no exception.Sure, some others reviewers gripe because (despite the title) there's nothing particularly new in his book. Some suggest you read The 22 Immutable Laws of Branding instead.I say they're spoiling the fun. Anyone who's good at anything knows that success comes from repeating the basics. The fact that you'From Library JournalThis new edition of Positioning (McGraw, 1980), which Trout coauthored with Al Ries (the two teamed up more recently on Marketing Warfare, LJ 10/15/85), offers recent examples of effectively positioned products along with new topics such as the importance of images that appeal tIn the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. [PDF.vn39] The New Positioning: The Latest on the World's #1 Business Strategy Rating: 4.82 (666 Votes)
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You can specify the type of files you want, for your gadget.The New Positioning: The Latest on the World's #1 Business Strategy | Jack Trout. I really enjoyed this book and have already told so many people about it!
