[Ebook pdf] Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture)
✿ Mara Einstein ✿
#847154 in eBooks 2007-09-14 2007-09-14File Name: B001QKBTJO
1 of 1 people found the following review helpful. it's one of my favorite academic works on the intersection of the sociology of ...By A FanI think this book deserves way more attention than it has gotten; it's one of my favorite academic works on the intersection of the sociology of religion, culture, and branding. Why do faiths take on the guise of branding? How does this function to create a docile and engaged audience? In what ways does branding a faith change the practice and spiritual tra'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended.' ndash; R. Ray, Mississippi State University, CHOICE 'Brands of Faith offers a valuable reassment of religion inIn a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities.nbsp; Brands of Faith argues that in order to compete effectively faiths have had to become brands ndash; easily recognizable symbols and spokespeople with whom religious prospects can make immediate connectionsMara Einstein shows how religious branding has expanded ove... [PDF.kg42] Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture) Rating: 4.96 (608 Votes)
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You easily download any file type for your device.Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture) | Mara Einstein. A good, fresh read, highly recommended.
