[Read free ebook] Shopping for Identity: The Marketing of Ethnicity
·•●- Marilyn Halter ·•●-
#1381392 in eBooks 2007-12-18 2007-12-18File Name: B000XUDI5G
10 of 11 people found the following review helpful. Great idea, lousy executionBy Ancient FuzzThere is little doubt that Marilyn Halter has hit upon an important concept: the part-time indulger in ethnicity, who buys products that resonate with her/his heritage. Halter shows how many companies ally themselves with new marketing schemes to appeal to an increasingly diverse American market. This is a solid sociological insight, and Halter's work mines this theme for all its worth.However -- many.com As one toy-company executive put it in the early '90s, "The color of money is green, and you get it from whatever skin tone has got it." Accordingly, with the annual buying power of minority customers exceeding $1 trillion, U.S. companies now spend $2 billion each year on advertising specificIn America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us.As immigrant g... [PDF.yo70] Shopping for Identity: The Marketing of Ethnicity Rating: 3.69 (600 Votes)
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You can specify the type of files you want, for your device.Shopping for Identity: The Marketing of Ethnicity | Marilyn Halter. I really enjoyed this book and have already told so many people about it!
