[Online library] Experiment-Research Methodology in Marketing: Types and Applications
❀ Gordon Patzer ❀
#4006611 in eBooks 1996-03-20 1996-03-30File Name: B000VXKEXOPDF # 1
Patzer has written a concise, comprehensive introduction to the use of experiments in market research.... Patzer's book offers a useful overview of the subject to a broader spectrum of business students and practitioners. The use of experimentation appears to be growing, vis-a-vis surveys, in theA thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and no... [PDF.kl85] Experiment-Research Methodology in Marketing: Types and Applications Rating: 3.57 (771 Votes)
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