[Read now] Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
• Lisa Johnson, Andrea Learned •
#1371430 in eBooks 2004-05-31 2004-04-30File Name: B000R33Q9M
3 of 4 people found the following review helpful. Excellent Perspective for All MarketersBy James D. NicholIt is an honor to review this book from a male's perspective. In my opinion it's more important for men to read, hear and understand these distinctions. The marketplace as explained in Don't Think Pink is what most marketers need to consider. I found it helpful in relating our products to women and men after the first read.What "Men are from Mars, Women are from Venus" did for the conversaFrom Publishers WeeklyWith women heading some 40% of households in America, making 85% of consumer buying decisions and running 40% of all companies in the U.S., according to the authors, it makes sense that marketers would want to appeal to this huge audience. However, Johnson and Learned, cofoundDon't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyersDon't Think Pink reveals:How generational history, culture, life stages, and daily realities influence a woman's buying mindHow the manner in which women buy is more critical than what's being soldHow listening to women earlier and more often leads to more powerful strategiesHow to best use the Interne... [PDF.bc49] Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market Rating: 4.80 (456 Votes)
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You easily download any file type for your gadget.Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market | Lisa Johnson, Andrea Learned. Just read it with an open mind because none of us really know.
