(Read download) Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
♛ David Taylor ♛
#2510874 in eBooks 2008-03-11 2008-03-11File Name: B000PY49YEPDF # 1
1 of 1 people found the following review helpful. Insightful!By Rolf DobelliGiven how heavily companies spend on advertising and merchandising, any factor - in this case, better use of branding - that could possibly enhance the survival chances of a product extension deserves serious consideration. In fact, if you are thinking about launching a new product tied to an existing brand, this informative book might save your career. Author David Taylor identifies so many prerequisites for making a bldquo;This is essentially a useful guide for brand managers in organisations without long-term wisdom.rdquo; (Brand Strategy, May 2004) ldquo;If this review were to be only two words, they would be 'Buy this!' [this] book is an essential, authoritative and easy-to-understand..rdquo; (Media Week 4Stretching the Brandnbsp;offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brandnbsp;will help companies ... [PDF.uo58] Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds Rating: 3.76 (571 Votes)
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You easily download any file type for your gadget.Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds | David Taylor. Which are the reasons I like to read books. Great story by a great author.
