(Mobile ebook) International Advertising: Realities and Myths
▲ From SAGE Publications, Inc ▲
#3382770 in eBooks 1999-10-22 2012-07-03File Name: B00YFR5MUC
2 of 3 people found the following review helpful. How global is advertising?By Matthias HeimbergA very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what are the success factors for global advertising?" and "how global are our consumers?". There is no black and white, but the book gives tons of examples, hints and suggestions about the different levels of gIn this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization.The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-ba... [PDF.yd98] International Advertising: Realities and Myths Rating: 4.89 (518 Votes)
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You easily download any file type for your device.International Advertising: Realities and Myths | From SAGE Publications, Inc. Just read it with an open mind because none of us really know.
