(Read now) The Father of Spin: Edward L. Bernays and the Birth of Public Relations
❀ Larry Tye ❀
#368532 in eBooks 2002-09-01 2002-09-01File Name: B0091I177W
0 of 0 people found the following review helpful. Ok to buy...By Publicaciones RebeldesGood reading and interesting information0 of 0 people found the following review helpful. Four StarsBy Eric LopezAmazing insight into the tactics used by the father of pr0 of 0 people found the following review helpful. Very nice bookBy Lee Hee SungThis book is very helpful to understand the essence of PR..com Biographer Larry Tye can't help but be entertained by his subject's professional antics. Edward L. Bernays (1892-1995), a pioneering practitioner of public relations, zestfully ballyhooed his clients, utilizing a shrewd blend of publicity stunts, careful cultivation of the press, and soliciteThe Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Ty... [PDF.vb93] The Father of Spin: Edward L. Bernays and the Birth of Public Relations Rating: 4.86 (551 Votes)
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