♛ Peter E. Rossi, Greg M. Allenby, Rob McCulloch ♛
#1458574 in eBooks 2006-01-11 2006-01-11File Name: B003U8ADLU
0 of 0 people found the following review helpful. Great book, even if you don-t do marketing!By Luis-DurhamIf you want to teach yourself bayesian econometrics, this is a great resource. I had learned bayesian inference mostly from a statistical point of view and had issues in translating it to econometric reasoning -modeling choice behavior and the like. Rossi's book is very compact and comes with its own package that is regularly updated. Unlike most econometrics texts, this one is not excessi"..an asset for business schools and marketing researchers." (Technometrics, May 2007)"'Bayesian Statistics and Marketing' comes from three pioneers in the field of market research and fills a hole in the existing literature on the topic." (Journal of the American Statistical Association, DecemberThe past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature o... [PDF.ej62] Bayesian Statistics and Marketing Rating: 3.99 (462 Votes)
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You easily download any file type for your gadget.Bayesian Statistics and Marketing | Peter E. Rossi, Greg M. Allenby, Rob McCulloch. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
