#2034192 in eBooks 2002-04-29 2008-06-19File Name: B003DYGNRY
0 of 0 people found the following review helpful. Four StarsBy sinubo sinukartothis book realize me that the late enter can become success also6 of 6 people found the following review helpful. Analysis You Need not Gee Whiz to Entertain YouBy Fred KavanaughThe question of why some companies innovate and prosper, becoming industry giants while others innovate and then watch the creation gobbled up to add profits to an existing larger firm has been answered in Professor Schnaars' book.Most otherFrom Publishers WeeklyIn this superb study, Schnaars, who heads the marketing deparment at Baruch College in New York City, discusses the advantages enjoyed by product imitators. "Imitation is not only more abundant than innovation," he claims, "it is actualy a much more prevalent road to businessPioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first... [PDF.vl86] Managing Imitation Strategies Rating: 4.82 (742 Votes)
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