[Read free ebook] Simply Better: Winning and Keeping Customers by Delivering What Matters Most
☆ Patrick Barwise, Sean Meehan ☆
#1935001 in eBooks 2004-08-12 2004-08-12File Name: B01K39RE88
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and thinking outside the box.rdquo; Meanwhile, customers are less satisfied than they were a decade ago.Patrick Barwise and Seaacute;n Meehan argue that most companies have taken differentiation so far that theyrsquo;ve left their customers behind. Customers donrsquo;t want bells and whis... [PDF.hn94] Simply Better: Winning and Keeping Customers by Delivering What Matters Most Rating: 4.95 (523 Votes)
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