#2196369 in eBooks 2016-08-17 2016-08-27File Name: B01HBSHO98
About the AuthorStephen Brown is Professor of Marketing Research at Ulster University, UK. He has written numerous books includingnbsp;Fail Better, Free Gift Inside and Wizard: Harry Potterrsquo;s Brand Magic, the last of which was translated into twelve languages. Once described as lsquo;the AnticLecturers/Instructors - Request a free digital inspection copy hereA fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the... [PDF.mj77] Brands and Branding Rating: 3.94 (598 Votes)
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