(Ebook free) Summary: The End of Marketing as We Know It: Review and Analysis of Zyman's Book






#1053603 in eBooks 2014-10-14 2014-10-14File Name: B00OHV7XKS

0 of 0 people found the following review helpful. Quick (obviously) and UsefulBy R. GilbreathEasy to follow, digest, and share with others. Perfect for whole marketing team to read then review together. Worth the quick read.The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Z...


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