(Download pdf) Instrumente zur Kundenbindung im Internet (German Edition)






#3885843 in eBooks 2002-07-01 2016-04-07File Name: B01DY4CPI8

Die Studie "Kundenbindung im Internet" untersucht das Phauml;nomen der Kundenbindung am Beispiel eines Finanzportals unter Beruuml;cksichtigung einer empirischen Studie. Nach Wuuml;rdigung der Rahmenbindungen von Kundenbindung im Internet werden die Instrumente der Kundenbindung im Netz dargestellt. Diese unterteilen sich in die originauml;ren und die sekundauml;ren Instrumente. Die "4 I's" Integration, Interaktivitauml;t, Individualisierung und Information bilden die originauml;ren Instrumente...


[PDF.bq55] Instrumente zur Kundenbindung im Internet (German Edition)
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