[Free pdf] Markendising: Today's must-know information for getting ahead of the shopper curve






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"MARKENDISING is a must read for anyone looking for competitive advantage in the fast-paced world of eCommerce." "An essential read for today's brand leaders, MARKENDISING brings together the disciplines of marketing and merchandising to help you sell more, build your brand, and connect with yourShoppers today are developing their own shoppingnbsp;and purchasing habits, preferences, and expectations bothnbsp;online and in-store like never before in history.They want their shopping needs to be met in a way thatnbsp;minimizes uncertainty and inflexibility, and maximizes efficiency,nbsp;convenience, and pleasure.The question becomes: how do retailers and manufacturers meetnbsp;these demands? This is what MARKENDISINGSM accomplishes.By providing shoppers with the necessary information, ret...


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