(Pdf free) 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
☆ Idris Mootee ☆
#481124 in eBooks 2013-05-17 2013-05-17File Name: B00CWZ7JU0
1 of 1 people found the following review helpful. book reviewBy Nick H.Good book for building knowledge on building and maintaining brands.1 of 1 people found the following review helpful. An unique point of viewBy Charles kwanIt is the book I read among those hundred of branding book, but at unique point of view. Most of the books are academic style. However, this book discuss branding in real world approach. You can apply the methods or theories raise by this book to your work instantly.1 ofAbout the AuthorIDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on aPraise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." mdash;Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, ... [PDF.gu12] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals Rating: 3.61 (473 Votes)
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You easily download any file type for your device.60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals | Idris Mootee. I was recommended this book by a dear friend of mine.
