[Get free] The Principles of Islamic Marketing






#3224138 in eBooks 2016-03-03 2016-03-03File Name: B01CIKNWHC

About the AuthorDr Alserhan is the founder of the discipline of Islamic Marketing. He is the founding editor of the International Journal of Islamic Marketing and Branding (Inderscience), the founder and first editor of the Journal of Islamic Marketing (Emerald), the founder and editor of two ArabiThe Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the worldrsquo;s population. Baker Alserhan identifies the features of the Islamic structure of International Marketin...


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