[Mobile library] Global Marketing Strategy: An Executive Digest (Management for Professionals)
▲ Bodo B. Schlegelmilch ▲
#2377095 in eBooks 2016-03-02 2016-03-02File Name: B01CHMOMGQ
From the Back CoverThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundarieThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the var... [PDF.zs77] Global Marketing Strategy: An Executive Digest (Management for Professionals) Rating: 4.82 (519 Votes)
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