(Download pdf ebook) Corporate Reputation, Brand and Communication
• Stuart Roper, Chris Fill •
#982147 in eBooks 2012-06-21 2012-06-21File Name: B00IZ081B2
0 of 0 people found the following review helpful. GREAT CONTENT, A LITTLE WORK ON THE EDITINGBy MurgatroydGreat content so far and an interesting read. The layout and functionality are great. My only complaint the editor inserting the date of the articles at the END of the article. I keep having to flip to the end to see when it was written, which I think is a very significant detail. Please put the published date at the BEGINNING of the article.About the AuthorDr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the schoolWhy should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented ... [PDF.ld90] Corporate Reputation, Brand and Communication Rating: 3.66 (723 Votes)
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You can specify the type of files you want, for your device.Corporate Reputation, Brand and Communication | Stuart Roper, Chris Fill. Which are the reasons I like to read books. Great story by a great author.
