(Read free ebook) PR and Communication in Local Government and Public Services (PR In Practice)
♥ John Brown, Pat Gaudin, Wendy Moran ♥
#1995405 in eBooks 2013-07-03 2013-07-03File Name: B00DJACXIK
"This book brings the theory and practice of public service PR right up-to-date and is a 'must read' for anyone working in PR in the public sector. It will be a valuable resource for both PR practitioners and academics, setting out the theory of effective PR and practical examples of excellence inIn the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR an... [PDF.dn36] PR and Communication in Local Government and Public Services (PR In Practice) Rating: 3.73 (739 Votes)
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