[Get free] Neuromarketing in der Markenfuuml;hrung am Beispiel bekannter Biermarken (German Edition)






#3585040 in eBooks 2010-09-21 2015-12-10File Name: B018VVMXD6

Das Buch greift das aktuell heiszlig; diskutierte Thema "Neuromarketing in der Markenfuuml;hrung" zunauml;chst aus theoretischer und anschlieszlig;end - am Fallbeispiel der Biermarken Beckrsquo;s, Krombacher und Radeberger - aus praktischer Sicht auf. Der theoretische Teil beschreibt die notwendigen Definitionen und fasst die Funktions- und Vorgehensweise von Neuromarketing zusammen. Das Buch geht hierbei sowohl auf die Gehirnforschung als auch auf die Markenwirkung im Zusammenhang mit Neuromar...


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You can specify the type of files you want, for your gadget.Neuromarketing in der Markenfuuml;hrung am Beispiel bekannter Biermarken (German Edition)   |  Michaela Riedel. I was recommended this book by a dear friend of mine.

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