#1585285 in eBooks 2014-01-01 2014-01-01File Name: B015DY3JK0
Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies. The book has been written with the objective of providing students with the latest information on various marketing strategies in an organised and simplified format. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing and mark... [PDF.qp17] PRINCIPLES OF MARKETING Rating: 3.66 (579 Votes)
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