[Download pdf] New Marketing Strategies: Evolving Flexible Processes To Fit Market Circumstance
·•●- Ian Chaston ·•●-
#3722119 in eBooks 1999-07-28 2010-09-17File Name: B014FVQVHA
From the student's point of view, the [New Marketing Strategies] provides a rich source of summarised constructs together with the source reference for further reading and research' - Interactive Marketing a useful text for those engaged in marketing eductation' -Interactive Marketing `From the sCurrent approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author exp... [PDF.kc03] New Marketing Strategies: Evolving Flexible Processes To Fit Market Circumstance Rating: 4.93 (750 Votes)
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