(Read and download) Marketing - The Retro Revolution






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Praise for the author: 'the finest writer in our field today' -" Journal of Marketing "'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - "Service Industries Journal "'a jewel in the crown of the academic marketing establishment' - "Marketing Inte`the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Managementmiddot...


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