[Download free ebook] Global Issues in Pharmaceutical Marketing






#2123874 in eBooks 2015-07-16 2015-07-16File Name: B011RLNA5C

0 of 0 people found the following review helpful. The New Definitive Text in Pharmaceutical MarketingBy Jaguar F-Type RThis is the new definitive text in the Field of Pharmaceutical Marketing that has set the standard for all that will follow. Direct and focused it will stimulate new areas of research in this field. A must for both the student and scholar in this field,"Global Issues in Pharmaceutical Marketing is a valuable tool for lobbyists, politicians, journalists, students, professors and those in the industry.nbsp; Its usefulness as a primer for new hires and students of the industry is clear.nbsp; However, its thought provoking coverage will be helpful tGlobal Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such ...


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