(Read download) La pubblicitagrave; nel marketing mix (Italian Edition)






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Le strategie pubblicitarie non costituiscono un ambito isolato rispetto alle altre aree decisionali; ciograve; impone un intenso sforzo di armonizzazione con tutte i piani aziendali, in modo da realizzare unrsquo;unica strategia integrata di comunicazione. La pubblicitagrave; costituisce infatti solo una delle leve del communication mix e del marketing mix; pertanto, le decisioni relative agli obiettivi, al messaggio, alle somme da investire non possono prescindere dal programma di marketing e,...


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