#278475 in eBooks 2015-01-23 2015-01-23File Name: B00VF63J1A
1 of 1 people found the following review helpful. It's easy reading and colorfulBy VHWas assigned the book for my grad program and can honestly say, the professor got this right. The book discusses current market trends and real companies. It's easy reading and colorful. I have an undergrad in Marketing and this book refreshed my knowledge and introduced me to new methods in which marketing is performed today. I rented it, but now would like to buy it since I would like to do some consultingAbout the AuthorDhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was aGrewal/Levy Marketing was designed for todayAtilde;cent;acirc;sbquo;not;acirc;bdquo;cent;s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and ... [PDF.ym02] Marketing Rating: 4.70 (481 Votes)
