(Download free pdf) Data Driven: How Performance Analytics Delivers Extraordinary Sales Results






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1 of 1 people found the following review helpful. Excellent!By Erlo BanfieldExcellent read. Highly recommend it.1 of 1 people found the following review helpful. Informative AND EnjoyableBy moya watsonI'm no data nerd however much I want to be, though in my work it's imperative to be familiar with analytics concepts. With that backdrop, I was daunted to approach Data Driven, but was pleasantly surprised when I found it to be both an accessible and informative read. The story format translatedFrom the Inside FlapAcross business functions, competitive edge is being replaced by competitive efficiency. There are few, if any, unexploited market openings. Instead, winning businesses gain their advantage by taking smarter actions and predicting. Big data and analytics are the keys here, but sA "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the sto...


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