(Read download) Summary: Moments of Truth: Review and Analysis of Carlzon's Book






#773061 in eBooks 2014-11-12 2014-11-12File Name: B00PK5XTGW

0 of 0 people found the following review helpful. An excellent summary about a great bookBy Marcos R. BustamanteAn excellent summary about a great book; the entire book should be available as a Kindle book. An important writing, since Mr Carlzon was twenty-five years ahead in time. Thank you,The must-read summary of Jan Carlzonrsquo;s book: ldquo;Moments of Truth: New Strategies for Todayrsquo;s Customer-Driven Economyrdquo;. This complete summary of the ideas from Jan Carlzonrsquo;s book ldquo;Moments of Truthrdquo; shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and how all of these elements can be brought together to achieve si...


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