[Read download] Summary: Professional Services Marketing: Review and Analysis of Schultz and Doerr's Book






#2886613 in eBooks 2014-10-28 2014-10-28File Name: B00PBK5P3Q

The must-read summary of Mike Schultz and John Doerr's book: "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success".This complete summary of the ideas from Mike Schultz and John Doerr's book "Professional Services Marketing" states that, at one time, professional services firms could grow steadily on the strength of repeat business and client referrals alone. However, it is likely that those days...


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