(Download free ebook) The Marketing / Accounting Interface (Key Issues in Marketing Management)
♛ From Routledge ♛
#3139532 in eBooks 2013-09-13 2013-09-13File Name: B00GOZA262
About the AuthorRobin Roslender is Professor of Accounting and Finance at the University of Dundee, UK, where he is also Director of Research in the School of Business. He pursues research interests in both mainstream and critical accounting, with most of his contributions in the field of manageriaWhen marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms.In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen... [PDF.pi78] The Marketing / Accounting Interface (Key Issues in Marketing Management) Rating: 4.61 (477 Votes)
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You can specify the type of files you want, for your device.The Marketing / Accounting Interface (Key Issues in Marketing Management) | From Routledge. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
