(Download free pdf) Global Content Strategy






#1419559 in eBooks 2014-10-13 2014-11-05File Name: B00P9WKE0A

0 of 0 people found the following review helpful. Just what I neededBy Deborah LockwoodJust what I needed in a compact, easy-to-read format.0 of 0 people found the following review helpful. A great crash-course on a very large topicBy Emily SokolowA great crash-course on a very large topic. This is an ideal handbook to place on the desk of higher-ups who don't have the time to dig into content strategy as a discipline but need to understand the bottom-line benefits of having a solid strategy inWhen you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.Because of this, more and more companies are translating more content into more languages every day.Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your...


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