[Download] The Management of Luxury: A Practitionerrsquo;s Handbook
• From Kogan Page •
#1396530 in eBooks 2014-09-03 2014-09-03File Name: B00N1XCCWW
0 of 0 people found the following review helpful. Immensely greatBy DarrenIngram_dot_comThis book is just like the luxury brands and products that it features: it is desirable, valuable and yet it might be out of reach for many! This is a colossus of a book, considering the meaning of luxury and the type of customer that buys luxury continues through 26 chapter contributions by 51 international experts.Focussing on the key strategic areas of market, brand strategy, business strategy and luxury"[T]he most detailed and multifaceted coverage of luxury marketing I have come across...the only book the specialist working in luxury brand management would need to read to feel more prepared to tackle the challenges the luxury market poses, and be able to make more informed decisions."In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enab... [PDF.yg99] The Management of Luxury: A Practitionerrsquo;s Handbook Rating: 4.65 (443 Votes)
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You can specify the type of files you want, for your gadget.The Management of Luxury: A Practitionerrsquo;s Handbook | From Kogan Page. Just read it with an open mind because none of us really know.
