[Library ebook] Safeguarding Intangible Assets






#2419685 in eBooks 2014-07-08 2014-07-08File Name: B00LULZXTG

0 of 0 people found the following review helpful. Beyond safeguardingBy Dale FurtwenglerThe title is a bit misleading. Mr. Moberly goes well beyond safeguarding intangible assets to show us how we can capitalize on them to gain and sustain competitive advantage in a highly dynamic marketplace. He's got me looking at business in a whole new light.0 of 0 people found the following review helpful. A useful guide for business executivesBy Ken JarboeMike Moberly has written a useful guide that exe"... recommended for practitioners seeking an understanding of intangible assets and may be useful in college-level business or assets protection courses." --ASIS Dynamics "...plenty of thinking is going on about intangibles; Moberly has brought it together and offers much for the corporate securiSafeguarding Intangible Assets provides strategies for preserving and enhancing a companyrsquo;s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percentnbsp;of an organizationrsquo;s value and revenue. There are many forces making it more and more difficult to protect these assets, and securingnbsp;them is a complex issue often overlooked by securi...


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