[Ebook free] Advertising and Promotion






#1278389 in eBooks 2014-11-10 2014-11-10File Name: B00L1GM4RY

Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotion--Professor Leslie de Chernatony Lucid, insightful, an inspiration for even more creative communications and a treat for the mThis textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The auth...


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