#2394133 in eBooks 2013-12-01 2013-12-01File Name: B00K7A74B6
Intended primarily as a text for undergraduate and postgraduate students of Management, this compact yet comprehensive book discusses the multidimensional aspects of Marketing Research in an accessible manner.The book begins with an overview of marketing research, the type and scope of, and stages in marketing research, organization of marketing research in India, and research plan mdash; its need, functions and types. Then it goes on to give a clear analysis of research design and its classifi... [PDF.on92] Marketing Research Rating: 3.64 (407 Votes)
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