(Ebook free) Focusing on the Customer: The Concept of the Customer Journey
❀ Andreas Janson ❀
#1896489 in eBooks 2014-11-12 2014-11-12File Name: B00PIVD9R2
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universitauml;t Kassel (IBWL), Veranstaltung: Market Communication, Sprache: Deutsch, Abstract: The purchase decision process has been a topic of market research for many years. Until recently, this research has focused on the effect advertising has on customers as they choose a suitable product after consideration and comparison of various alternatives. This... [PDF.tu17] Focusing on the Customer: The Concept of the Customer Journey Rating: 4.57 (462 Votes)
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